with the slight changes in its format and name, contest holds the title of moscow's main competitive skateboarding event of the year. driven by strong ties between skate culture and video/cinema fields, identity utilizes various technical features, seen in theese areas.
dynamic logo is formed by rgb colored projection lights and can be differently transformed and positioned according to the format.
mixture of film grain, interlaced video artifacts and various calibration elements, allows to create rich imagery and provides dialog between skate videography and its cinematic origin.
transforming disused power station at the centre of moscow into a new public space and major cultural venue for the city, the v-a-c foundation home and museum, requires a notable but clear and flexible visual language. the concept is built around renzo piano's architectual project main feature — high pipes, a recognisable landmark, which reminds about building's factorial past and is visible from many points in the city centre.
turning architecture into a sign that changes it's form depending on visual angle and perspective provides many possibilities for experiments, while keeping things simple and being open for various photographic content.
founded in 2019, zerion enables people to invest in crypto assets, build an NFT collection and explore every dApp and DeFI protocol. the service has attracted 400,000 wallets in over 150 countries every month. new visual system evokes the service's distinct personality — a wizard who brings lucidity to DeFi, guiding people towards personal financial freedom through elegant and powerful solutions.
the identity is built upon a diverse motion language with a variety of recognisable movements. as the layers unfold, the space becomes more complex, representing the evolving engagement of users with shapes, colours, icons, illustrations. the deeper you go, the more artefacts you uncover.
"IT is a new cosmos" became the theme of YaTalks conference by yandex, so as the general metaphor of the visual identity of this event, uniting nearly 100 experts from leading companies from all over the world to share their views on the IT industry, technology, and digital trends.
abstract objects interact, symbolizing knowledge sharing, communication, and discussion. the overall modularity, futuristic logo, and typographic system order, inherits the graphic plots of classical and modern sci-fi.
the identity is equipped with an automatic generator of motion and static graphics — the tool, that allows quickly creating of various communication media. together with a broad and flexible color palette it helped distinguish product areas across six areas of different themes.
selected as the part of tokyo 2020 olympic qualification system the event would attract many international athletes and visitors.
with confidently growing 'serious' aspect of skateboarding it is good
to remember the roots. choosing architecture of the city and some of its most iconic skate spots as the main inspiration for identity of the event allowed both to speak to local audience and to promote moscow as a street skateboarding landmark worldwide.
playing with nicknames of the spots, referencing urban culture while noting city's historical heritage created an unexpected but memorable mix of contexts
"academy" is an IT educational platform by yandex that includes seasonal schools, lyceum, partnership programs with universities, school of data analysis, courses, intensives, and olympiads for schoolchildren, students, and novice IT specialists.
yandex academy's brand identity is shaped by the "life is a hackathon" concept — moving from project to project, students constantly improve their knowledge. being in a flow state, they are more focused on discovering new stuff than obsessed with achieving measurable goals.
the design system embodies this idea in a set of volumetric spheres or universes, into which the small red ball is inscribed — it wanders through them. while the ball overcomes new obstacles, it transforms the inner structure of spheres.
people come to cian for property – both residential and commercial: to rent, to buy, to take on a mortgage, to sell and to let. the service thus has five customer groups and needs a distinct tone of voice to speak to them. In developing the initial brand identity, we have created a visual environment that is for each and every one of them.
the flexible communication design system is seamlessly interconnected through motion and adapts to the needs of all users, conveying the emotional palette of urban life. the bringing together of dreams and reality tunes the language to the perfect pitch for lively conversation.